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Landmark Alerts

You're invited to ROC the Day at Home

with The Landmark Society
and our friends at
Genesee Country Village & Museum
Rochester Housing Development Fund Corporation

ROC the Day is celebrating 10 years and three fabulous nonprofit organizations are collaborating to ROC the Day with you! This year, GCVM, The Landmark Society of Western New York, and RHDFC are celebrating with a series of virtual events. Each of these nonprofit organizations plays a unique role in preserving our region’s diverse housing stock while creating other critical community impacts.

Each organization will host a half hour virtual home tour and all three organizations will collaborate on December 1st to ROC the Day with a virtual Happy Hour & Trivia Event including exciting door prizes!

Join us by registering for the various events below! Registration to each tour event gets you one chance for the door prizes and registration to the ROC the Day event gets you two chances!


Virtual Tour: Genesee Country Village & Museum

Monday, November 23rd at 5:30-6:00 PM

Join the Genesee Country Village & Museum for an exclusive look inside one of GCV&M’s most elusive and least interpreted houses, MacArthur House, with Curator of Collections Peter Wisbey. Roc the Day at Home, with us!

Register in advance for this virtual tour

Virtual Tour: The Landmark Society

Tuesday, November 24th at 5:30-6:00 PM

The Landmark Society will be taking you inside a 1930 Craftsman style bungalow, owned by Bradley Huber, a leader of the Young Urban Preservationists. Recently featured in This Old House Magazine, Brad has lovingly updated and rehabbed his 860 square foot house (mostly using his own DIY skills), blogging about his journey at www.ittybittybungalowblog.com.

Register in advance for this virtual tour

Virtual Tour: Rochester Housing Development Fund Corporation

Monday, November 30th at 5:30-6:00 PM

RHDFC will take you through a Zombie house in the Beechwood neighborhood that RHDFC is rehabilitating for occupancy. Learn how the HOME Rochester Program revitalizes neighborhoods while creating affordable homeownership opportunities for first-time homebuyers and see how a blighted home has been truly transformed.

Register in advance for this virtual tour

Join all of us for trivia on ROC the Day!

Tuesday, December 1st at 5:00-6:00 PM

ROC the Day is a 24-hour, online event that gives people in our community an opportunity to support all of the not-for-profit organizations doing great work in the nine-county Greater Rochester area. Bring your favorite beverage, snacks and all of the trivial information you’ve gained these past several months at home to a virtual Happy Hour & Trivia Event with chances to win fabulous prizes! (Remember: attendance at each tour gets you an entry and attendance at the trivia gets you two entries in our raffle prizes!)

Register in advance for this event


The Landmark Society of Western New York is supported, in part, by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

5 Castle Park, Rochester, NY 14620
PHONE: (585) 546-7029 x10 · FAX: (585) 546-4788

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